If you’re an adult smoker looking for a better alternative to continued smoking, IQOS is here to support you on your journey. Just like the 12.7 million adult IQOS users around the world* who are already on that same journey.
This year sees a huge milestone for the IQOS community. Find more about IQOS news
IQOS 3 and IQOS 3 MULTI are now sold in cities in 43 markets around the world. IQOS parent company, Philip Morris International, spends 92% of all R&D and 60% of all commercial expenditure on smoke-free products.
IQOS next generation device, the pioneering 2.4 PLUS, is launched in 21 markets. A year later, it is available to adult customers in 38 markets. In 2017 it wins a GOOD DESIGN® Award from the annual presentations made by the Chicago Athenaeum [Museum of Architecture and Design] and Metropolitan Arts Press.
PMI’s first commercial heat-not-burn device is launched in Japan and Italy. A year later the product is named IQOS and is made available in Portugal, Romania, Russia and Switzerland.
PMI expands its R&D facilities focusing on alternatives to cigarettes by opening a new research laboratory in Singapore. Today, over 400 R&D experts are working on IQOS technologies around the world.
Forward strides into smoke-free alternatives to cigarettes, soon to become IQOS, levels up in 2008 with a new dedicated R&D centre in Switzerland.
While PMI’s research into heated tobacco alternatives goes back to the early 1990s, 2007 marks a turning point when a heat-not-burn prototype using HeatControl™ technology is developed. The device is a technological step forward but required ergonomic improvement.
We choose better together.
IQOS smoke-free devices leave no smoke and less lingering smell compared to cigarettes.
IQOS devices emit on average at least 95% lower levels of harmful chemicals compared to cigarettes.*
*Source: Average reductions (95% for IQOS with HEETS) the levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. See Important Information.Important information: This does not necessarily equal a 95% reduction in risk. These products are not risk-free.
Unlike cigarettes, IQOS do not generate smoke.
Important information: IQOS is not risk-free.
IQOS leave less lingering smell on hands, hair and clothes than cigarettes.*
*Source: Study conducted in multiple markets since 2014 for IQOS with HEETS, and in Ukraine with 405 legal age smokers, heated tobacco or e-cigarette usersImportant information: IQOS is not risk-free.
Science meets dedication.
IQOS is dedicated to providing smoke-free choices for adult smokers. Over 400 scientists and engineers are working on state-of-the-art alternatives to cigarettes.
We IQOS because…
Discover why millions of adult smokers around the world have switched to IQOS.*
*Source: Status as of June 2019. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market.
**Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.