What is IQOS?

What is IQOS

IQOS is a smoke-free alternative to cigarettes. Whether IQOS ILUMA PRIME, IQOS ILUMA or IQOS ILUMA ONE:


With our innovative heated tobacco devices, real tobacco is gently heated instead of burned.


The advantage: less harmful substances* and at the same time an exquisite variety of tobacco.

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* Compared to cigarettes. Important information: IQOS is not risk-free. Average reduction in the levels of a range of harmful chemicals from IQOS (9 so-called “priority toxicants” identified by the WHO) compared to the smoke from a reference cigarette (3R4F). Based on Health Canada’s Intense Smoking Regime without nicotine.

That's why 14,2 million smokers* worldwide have already switched to IQOS:

* PMI Financials or estimates, IQOS user panel and PMI Market Research. As of December 2022, IQOS users who have completely quit smoking and for whom PMI Heatsticks represent at least 70% of their past 7-day tobacco consumption.

Real Tobacco

The experience of tobacco begins with the harvest.


Selected raw materials, years of experience and expertise are the foundation of our TEREA tobacco variety.


From intense and toasted to fine and soft: Find exactly the tobacco pleasure that suits you.

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Gently heated

Burning the tobacco in a cigarette produces at least 250 harmful substances. IQOS has developed an innovative technology that does not burn the tobacco, but only heats it gently.


You'll experience tobacco like never before.

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95% less harmful substances*

Compared to a cigarette thanks to the SMARTCORE INDUCTION SYSTEM™. 


The reduction of harmful substances is not to be equated with a reduction of risk.

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* The reduction of harmful substances is not to be equated with a reduction of risk. Important information: IQOS is not risk-free. Average reduction in the levels of a range of harmful chemicals from IQOS (9 so-called “priority toxicants” identified by the WHO) compared to the smoke from a reference cigarette (3R4F). Based on Health Canada’s Intense Smoking Regime without nicotine.

Tobacco experience that fits your daily life.

Experience great tobacco variety with IQOS ILUMA, with no ash or cigarette smoke odor in your hair and clothes. 

That's tobacco experience, redefined.

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Next Level Technology - this is how it works:

IQOS

More to discover with IQOS.

Care you can count on, privileges to inspire you.

Discover IQOS benefits

Want to chat?

IQOS support is here for you at your fingertips.

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Store locator

Find the IQOS boutique or a local IQOS selling store with our store locator

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Phone

Reach out to us on our Infoline for timely and specific answers to your questions.
We look forward to helping you!

+962 6 222 0555
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E-mail

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Split your purchase into equal monthly installments

Sounds good? Just select Tabby at checkout.