Discover IQOS.

WELCOME TO A SMOKE-FREE FUTURE

IQOS is a brand with a big vision: to replace every cigarette for all adult smokers who would otherwise continue to smoke.

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If you’re an adult smoker looking for a better alternative to continued smoking, IQOS is here to support you on your journey. Just like the 14.7 million adult IQOS users around the world* who are already on that same journey.

By offering a modern twist on the classic taste of tobacco, IQOS is at the forefront of science to help make real change a reality.

*PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of June 2021. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption. IMPORTANT INFORMATION: IQOS is not risk free.

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Science meets dedication.

IQOS is dedicated to providing smoke-free choices for adult smokers. Over 400 scientists and engineers are working on state-of-the-art alternatives to cigarettes. 

Switch now.

My IQOS

More to discover
with myIQOS

Care you can count on. Privileges to inspire you.

My IQOS
Care you can count on

Access our personal coaches for support on how to get the best use from your IQOS.

Peace of mind

Accidental damage cover, rapid replacement and international assistance.

Discover myIQOS