Discover IQOS.

Turquoise IQOS Originals One device on a coffee table.
Hands holding a turquoise IQOS Originals One heated tobacco device.

If you’re an adult smoker looking for a better alternative to continued smoking, IQOS is here to support you on your journey. Just like the 12.7 million adult IQOS users around the world* who are already on that same journey.

By offering heated tobacco expereince, IQOS is at the forefront of science to help make real change a reality.

* PMI Financials or estimates (excluding Russia and Ukraine), IQOS user panels and PMI Market Research. Status as of March 2022. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.

Hands holding a turquoise IQOS Originals One heated tobacco device.
Hands holding a turquoise IQOS Originals One heated tobacco device.

Science meets dedication.

IQOS is dedicated to providing smoke-free choices for adult smokers. Over 400 scientists and engineers are working on state-of-the-art alternatives to cigarettes. 

Switch now.