What is IQOS?

What is IQOS

IQOS is a smoke-free alternative to cigarettes. Experience cigarette-like satisfaction, with no ash and дess smell than cigarettes.

Shop IQOS devices
3 month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).

* Compared to cigarettes. Important information: IQOS is not risk-free. Average reduction in the levels of a range of harmful chemicals from IQOS (9 so-called “priority toxicants” identified by the WHO) compared to the smoke from a reference cigarette (3R4F). Based on Health Canada’s Intense Smoking Regime without nicotine.

That's why 14,2 million smokers* worldwide have already switched to IQOS:

* PMI Financials or estimates, IQOS user panel and PMI Market Research. As of December 2022, IQOS users who have completely quit smoking and for whom PMI Heatsticks represent at least 70% of their past 7-day tobacco consumption.

Real Tobacco

The experience of tobacco begins with the harvest.


Selected raw materials, years of experience and expertise are the foundation of our TEREA tobacco variety.


From intense and toasted to fine and soft: Find exactly the tobacco pleasure that suits you.

Discover TEREA tobacco sticks

Gently heated

Burning the tobacco in a cigarette produces at least 250 harmful substances. IQOS has developed an innovative technology that does not burn the tobacco, but only heats it gently.


You'll experience tobacco like never before.

Discover IQOS Technology

95% less harmful substances*

Compared to a cigarette thanks to the SMARTCORE INDUCTION SYSTEM™. 


The reduction of harmful substances is not to be equated with a reduction of risk.

Discover heated tobacco

* The reduction of harmful substances is not to be equated with a reduction of risk. Important information: IQOS is not risk-free. Average reduction in the levels of a range of harmful chemicals from IQOS (9 so-called “priority toxicants” identified by the WHO) compared to the smoke from a reference cigarette (3R4F). Based on Health Canada’s Intense Smoking Regime without nicotine.

Tobacco experience that fits your daily life.

Experience great tobacco variety with IQOS ILUMA, with no ash or cigarette smoke odor in your hair and clothes. 

That's tobacco experience, redefined.

Buy IQOS now

Hard to choose?

Compare the IQOS range to see which device is right for you.

IQOS ILUMA i PRIME
New

IQOS ILUMA i PRIME

IQOS ILUMA
i PRIME

Our most refined, intelligent device.​

  •    Touch Screen

  •    Pause Mode

  •    FlexBattery

  •    FlexPuff

  •    Autostart

  •    Up to 3 consecutive uses*

Our most refined, intelligent device.​

  •    Touch Screen

  •    Pause Mode

  •    FlexBattery

  •    FlexPuff

  •    Autostart

  •    Up to 3 consecutive uses*

Buy now

IQOS ILUMA i
New

IQOS ILUMA i

IQOS ILUMA
i

For a flexible and effortless experience.​

  •    Touch Screen

  •    Pause Mode

  •    FlexBattery

  •    FlexPuff

  •    Autostart

  •    Up to 3 consecutive uses*

For a flexible and effortless experience.​

  •    Touch Screen

  •    Pause Mode

  •    FlexBattery

  •    FlexPuff

  •    Autostart

  •    Up to 3 consecutive uses*

Buy now

IQOS ILUMA i ONE
New

IQOS ILUMA i ONE

IQOS ILUMA
i ONE

Compact device. Seamless pleasure.​​

  •    Touch Screen

  •    Pause Mode

  •    FlexBattery

  •    FlexPuff

  •    Autostart

  •    20 consecutive uses

Compact device. Seamless pleasure.​

  •    Touch Screen

  •    Pause Mode

  •    FlexBattery

  •    FlexPuff

  •    Autostart

  •    20 consecutive uses

Buy now

Compare the range
*Only available in Performance Mode when pause is not activated.

More to discover with Services & Privileges

Care you can count on, privileges to inspire you.

Discover now

Want to chat?

IQOS support is here for you at your fingertips.

Store locator icon.

Store locator

Find the IQOS boutique or a local IQOS selling store with our store locator

Phone

Phone

Reach out to us on our Infoline for timely and specific answers to your questions.
We look forward to helping you!

+962 6 222 0555
E-mail icon.

E-mail

Send your questions, and they will be answered shortly.

Facebook icon.

Facebook

Visit the IQOS Facebook page

Split your purchase into equal monthly installments

Sounds good? Just select Tabby at checkout.