What is heated tobacco?

Our heated tobacco devices are electronic devices that heat real tobacco. Unlike cigarettes, the tobacco is not burned but gently heated.


For real tobacco experience.

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Heated tobacco device, e-cigarette,
cigarette: what are the differences?

IQOS ILUMA heated tobacco devices gently heat real tobacco. By contrast,
e-cigarettes vaporize liquids, and cigarettes burn tobacco.

Heating tobacco means:

  • No fire and no hot embers

  • No cigarette smoke

  • No ash flying around

  • No unpleasant smoke smell


With IQOS you will enjoy

  • Real tobacco

  • No cigarette smoke

  • Seven varieties of tobacco sticks

  • Less harmful substances*


Learn more about IQOS

* Compared to cigarettes. Important information: IQOS is not risk-free.

Average reduction in the levels of a range of harmful chemicals from IQOS (9 so-called “priority toxicants” identified by the WHO) compared to the smoke from a reference cigarette (3R4F). Based on Health Canada’s Intense Smoking Regime without nicotine.



7 out of 10 smokers who try IQOS leave cigarettes behind.

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Source: PMI Financials or estimates, IQOS user panel and PMI Market Research.

Get to know IQOS ILUMA:

• Real tobacco experience

• Gently heated through the revolutionary SMARTCORE INDUCTION SYSTEM

• 95% less harmful substances compared to cigarettes*.

• No fire, no ash, no cigarette smoke odor

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* The reduction of harmful substances is not to be equated with a reduction of risk. Important information: IQOS is not risk-free. Average reduction in the levels of a range of harmful chemicals from IQOS (9 so-called “priority toxicants” identified by the WHO) compared to the smoke from a reference cigarette (3R4F). Based on Health Canada’s Intense Smoking Regime without nicotine. 

New

Our best heated tobacco devices to date.

Experience next level tobacco experience with the stylish IQOS ILUMA PRIME, the iconic IQOS ILUMA or the convenient IQOS ILUMA ONE. 

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Discover IQOS ILUMA

Real tobacco.

Discover TEREA tobacco sticks, specially designed for IQOS ILUMA.

• The highest level of attention to detail in the production.

• Consistently pleasant tobacco experience.

• 13 different flavors from intense and roasted to fine and soft.



Find exactly the tobacco experience that suits you.

Discover TEREA
My IQOS

More to discover
with IQOS.

Care you can count on.Privileges to inspire you.

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Get support

Benefit from all-round support and expert tips from the moment you choose IQOS.

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Fully protected

Protect your device with international assistance and software update. Discover all our services with IQOS.

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Split your purchase into equal monthly installments

Sounds good? Just select Tabby at checkout.