IQOS - Heated Tobacco.

Real alternatives. Real satisfaction.

Real alternatives. Real satisfaction.

Better choice.

IQOS is a better choice than continued smoking. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*

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IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).
Better choice.

See the difference.

IQOS heat-not-burn uses real tobacco, yet produces no smoke. 

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See the difference.

Better is up to us.

No smoke, less smell than cigarettes, no negative impact on indoor air quality*. 

More on IQOS Science

IMPORTANT INFORMATION: IQOS is not risk-free.

*Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.
Better is up to us.

Discover the range of heated tobacco devices.

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My IQOS

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with myIQOS

Care you can count on. Privileges to inspire you.

My IQOS
Care you can count on

Access our personal coaches for support on how to get the best use from your IQOS.

Peace of mind

Accidental damage cover, rapid replacement and international assistance.

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