IQOS - Heated tobacco.
Real alternatives. Real Expereience

Real advanced alternatives to smoking that brings you less risk compared to cigarettes.
Shop nowWe choose better together.

Better choice
IQOS is a better choice than continued smoking. IQOS emits an average 95% lower levels of harmful chemicals compared to cigarettes.*
Discover more*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

Better is up to us.
No smoke, less smell than cigarettes, no negative impact on indoor air quality.*
Discover more Important information: This does not necessarily equal a 95% reduction in risk. These products are not risk-free.
Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines. Important information: IQOS is not risk-free.
We IQOS because…
Discover why millions of adult smokers around the world have switched to IQOS.*

Satisfying

No tar**
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No smoke
*Source: Status as of June 2019. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market.
**Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.
New style.
New choices.
Only IQOS.
