IQOS - Heated tobacco.
Real alternatives. Real Expereience
Real advanced alternatives to smoking that brings you less risk compared to cigarettes.Shop now
We choose better together.
IQOS is a better choice than continued smoking. IQOS emits an average 95% lower levels of harmful chemicals compared to cigarettes.*Discover more
*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
Better is up to us.
No smoke, less smell than cigarettes, no negative impact on indoor air quality.*Discover more
Important information: This does not necessarily equal a 95% reduction in risk. These products are not risk-free.
Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines. Important information: IQOS is not risk-free.
We IQOS because…
Discover why millions of adult smokers around the world have switched to IQOS.*
*Source: Status as of June 2019. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market.
**Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.