IQOS - Heated tobacco.

Real alternatives. Real Expereience

IQOS Originals One device on a music sheet, next to turquoise headphones.

Real advanced alternatives to smoking that brings you
less risk compared to cigarettes.

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We choose better together.

Hand holding IQOS Originals Duo holder.

Better choice

IQOS is a better choice than continued smoking. IQOS emits an average 95% lower levels of harmful chemicals compared to cigarettes.*

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*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

Hand holding IQOS Originals Duo holder and pocket charger in turquoise color.

See the difference.

IQOS heat-not-burn uses real tobacco, yet produces no smoke.

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Turquoise IQOS Originals One device on a coffee table next to coffee cup.

Better is up to us.

No smoke, less smell than cigarettes, no negative impact on indoor air quality.*

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Important information: This does not necessarily equal a 95% reduction in risk. These products are not risk-free.

Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.

Important information: IQOS is not risk-free.

New style.
New choices.
Only IQOS.

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IQOS Originals Duo and IQOS Originals One banner in 4 colors.