What is IQOS

IQOS offers adult smokers something different to cigarettes. We’re distinctive by design, as our products do not burn tobacco. What we offer is better, satisfying alternatives to continued smoking with our range of smoke-free products. Important information: IQOS is not risk free.

Discover IQOS

PREPARE TO LUMINATE YOUR WORLD

The IQOS ILUMA x Steve Aoki 10 Year Edition illuminates our 10-year celebration with unique light and colors.

Steve Aoki limited edition product set
New IQOS ILUMA PRIME

Next level experience.

Our most refined and advanced device ever. Bladeless. Clean. Effortless.

A jade green IQOS ILUMA PRIME holder and a matching device with a TEREA stick inserted.

IQOS ILUMA™ is designed to be used only with TEREA™ sticks. Do not use IQOS ILUMA™ and TEREA™ sticks with previous IQOS™ generations, as this may cause damage to your device. See important information.

Compare devices.

Find your perfect IQOS match.

A Moss Green IQOS ILUMA.
New

IQOS ILUMA

Effortless and enjoyable.

A Jade Green IQOS ILUMA PRIME Holder and Pocket Charger.
New

IQOS ILUMA PRIME

Refined and advanced.

An IQOS ILUMA ONE.
New

IQOS ILUMA ONE

Pocket-sized and ideal on the go.

Your style.
Your details.

Mix and match as you go our widest range of accessories. Ever.

Three IQOS ILUMA PRIME devices: jade green, gold khaki and bronze taupe.

Split your purchase into equal monthly installments

Sounds good? Just select Tabby at checkout.