What is IQOS

IQOS offers adult smokers something different to cigarettes. We’re distinctive by design, as our products do not burn tobacco. What we offer is better, satisfying alternatives to continued smoking with our range of smoke-free products. Important information: IQOS is not risk free.

Discover IQOS
New IQOS ILUMA PRIME

Next level experience.

Our most refined and advanced device ever. Bladeless. Clean. Effortless.

Buy now
A jade green IQOS ILUMA PRIME holder and a matching device with a TEREA stick inserted.

IQOS ILUMA™ is designed to be used only with TEREA™ sticks. Do not use IQOS ILUMA™ and TEREA™ sticks with previous IQOS™ generations, as this may cause damage to your device. See important information.

Compare devices.

Find your perfect IQOS match.

A Moss Green IQOS ILUMA.
New

IQOS ILUMA

Effortless and enjoyable.

A Jade Green IQOS ILUMA PRIME Holder and Pocket Charger.
New

IQOS ILUMA PRIME

Refined and advanced.

An IQOS ILUMA ONE.
New

IQOS ILUMA ONE

Pocket-sized and ideal on the go.

Compare and Buy
Free shipping icon.

Free shipping

Premium quick delivery and easy returns.

One year warranty icon.

One year warranty

IQOS ILUMA Prime comes with a one-year warranty.

Product support icon.

Product support

Having issues? Our support team is here to help.

More TEREA flavours to explore

TEREA Teak TEREA Teak TEREA Teak

New

TEREA Teak

Balanced and toasted tobacco blend coupled with creamy and nutty aroma notes.

Buy TEREA Teak
TEREA Amber TEREA Amber TEREA Amber

New

TEREA Amber

Rounded, toasted tobacco blend layered with lightly-scented woody and nutty aroma notes.

Buy TEREA Amber
TEREA Bronze TEREA Bronze TEREA Bronze

New

TEREA Bronze

Mellow and aromatic tobacco blend married with cocoa and dry fruit aroma notes.

Buy TEREA Bronze
TEREA Oasis Pearl cigarette packaging displayed against an abstract, textured pink and purple background with pearl-like elements. TEREA Oasis Pearl cigarette packaging displayed against an abstract, textured pink and purple background with pearl-like elements. TEREA Oasis Pearl cigarette packaging displayed against an abstract, textured pink and purple background with pearl-like elements.

New

TEREA – OASIS Pearl

Passion fruit flavored tobacco experience with a capsule.

Buy TEREA OASIS Pearl
TEREA Sun Pearl cigarette packaging displayed against an abstract, textured red background with pearl-like elements. TEREA Sun Pearl cigarette packaging displayed against an abstract, textured red background with pearl-like elements. TEREA Sun Pearl cigarette packaging displayed against an abstract, textured red background with pearl-like elements.

New

TEREA – SUN Pearl

Watermelon flavored tobacco experience with a capsule.​

Buy TEREA SUN Pearl
TEREA Silver TEREA Silver TEREA Silver

New

TEREA Silver

Balanced, toasted tobacco blend gently refined with light aroma notes of spicy herbs.

Buy TEREA Silver
Terea Turquoise Terea Turquoise Terea Turquoise

New

TEREA Turquoise

Crisp menthol cooling coupled with a lightly toasted tobacco blend and enriched by subtle zesty aroma notes.

Buy TEREA Turquoise
TEREA Purple Wave TEREA Purple Wave TEREA Purple Wave

New

TEREA Purple Wave

A tobacco blend infused with deep menthol cooling sensations and indulgent dark forest fruit aroma nuances.

Buy TEREA Purple Wave
TEREA Sienna TEREA Sienna TEREA Sienna

New

TEREA Sienna

Rounded, toasted tobacco blend matched with woody nuances and subtle light tea aroma notes.

Buy TEREA Sienna
Discover TEREA flavours

Your style.
Your details.

Mix and match as you go our widest range of accessories. Ever.

Discover accessories
Three IQOS ILUMA PRIME devices: jade green, gold khaki and bronze taupe.

News

Man charging a vape

Discover IQOS ILUMA - the newest IQOS device

Read more
One year warranty icon.

What is IQOS ILUMA

Read more
IQOS ILUMA accessories.

Choosing accessories for IQOS ILUMA

Read more
Product support icon.

What's the difference between IQOS 3 DUO and IQOS ILUMA

Read more

Split your purchase into equal monthly installments

Sounds good? Just select Tabby at checkout.