What is IQOS?

IQOS offers a range of heated tobacco products, designed to provide heated tobacco experience without ash, smoke and less smell than cigarettes.

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Better for us.

IQOS heats tobacco, without burning it. That makes for a better alternative to cigarettes, emitting 95% less harmful chemicals than cigarettes.** No smoke, no ash, no lingering smell.

IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

** ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See Important Information on IQOS.com

Made for
each other.

Create an authentic IQOS look with a wide range 

of premium quality caps, doors and protective sleeves.


Only from IQOS.

IQOS Originals Duo with purple cap and personalised pocket chargers.
IQOS Originals heated tobacco products: IQOS Originals Duo holder and pocket charger in silver, next to IQOS Originals ONE device in red.

Heated tobacco

Heats tobacco instead of burning it.

Designing a smoke-free future.

From burning to heating, From cigarette smoke to tobacco vapour. After years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke or use other nicotine products access to better alternatives to cigarettes.