Introducing IQOS ILUMA

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IQOS ILUMA devices.

A smarter and more satisfying
experience.

Technology for your seamless pleasure

With the help of technological breakthroughs, the all-new IQOS ILUMA minimizes your efforts, while allowing you to enjoy tobacco.

An IQOS ILUMA device in a person's hand.

Next level tobacco pleasue

With a wide range of flavours and no smoke or ash, meet TEREA, the expertly blended tobacco sticks made only for IQOS ILUMA.

Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.
An IQOS ILUMA device in a person's hand.

Made for each other

IQOS ILUMA's pioneering bladeless SMARTCORE INDUCTION SYSTEM™ works in harmony with TEREA. Together they redefine the principles of tobacco heating for a more pleasurable experience.

Do not use IQOS ILUMATM and TEREATM sticks with previous IQOSTM generations, as this may cause damage to your device.
Two people fist bumping; one holds and IQOS ILUMA device.
IQOS ILUMA PRIME  New

Most advanced
device

Intuitive by design, effortless and clean. 

Discover IQOS ILUMA PRIME
IQOS ILUMA PRIME
IQOS ILUMA   New

Familiar.
Enhanced.

Familiar design. Enhanced experience.

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IQOS ILUMA
IQOS ILUMA ONE  New

Pocket-sized.

All-in-one design. Ideal on the go. 

Discover IQOS ILUMA ONE.
IQOS ILUMA ONE

NEXT LEVEL PLEASURE

Thanks to the all-new IQOS ILUMA and TEREA tobacco sticks,
you can elevate your experience with real tobacco taste enjoyed
in a clean and effortless way.

What is
TEREA?

TEREA offers a range of rich tobacco experiences, pronounced aromas, and delicate and cooling taste sensations. TEREA tobacco sticks are designed to be used only with IQOS ILUMA.

Learn more about TEREA
TEREA packs.

All the HEETS flavours you are
used to are also available in the
TEREA range.

Find your flavour

Try TEREA flavours.

TEREA Bronze TEREA Bronze TEREA Bronze

New
TEREA Bronze

Mellow and aromatic tobacco blend married with cocoa and dry fruit aroma notes.

Buy TEREA Bronze
TEREA Sienna TEREA Sienna TEREA Sienna

TEREA Sienna

Rounded, toasted tobacco blend matched with woody nuances and subtle light tea aroma notes.

Buy TEREA Sienna
TEREA Teak TEREA Teak TEREA Teak

TEREA Teak

Balanced and toasted tobacco blend coupled with creamy and nutty aroma notes.

Buy TEREA Teak
TEREA Amber TEREA Amber TEREA Amber

TEREA Amber

Rounded, toasted tobacco blend layered with lightly-scented woody and nutty aroma notes.

Buy TEREA Amber
TEREA Silver TEREA Silver TEREA Silver

TEREA Silver

Balanced, toasted tobacco blend gently refined with light aroma notes of spicy herbs.

Buy TEREA Silver
TEREA Turquoise TEREA Turquoise TEREA Turquoise

TEREA Turquoise

Crisp menthol cooling coupled with a lightly toasted tobacco blend and enriched by subtle zesty aroma notes.

Buy TEREA Turquoise
TEREA Purple Wave TEREA Purple Wave TEREA Purple Wave

TEREA Purple Wave

A tobacco blend infused with deep menthol cooling sensations and indulgent dark forest fruit aroma nuances.

Buy TEREA Purple Wave
Shop all TEREA flavours
Discover heated tobacco

Next level experience.

The heart of the new bladeless SMARTCORE INDUCTION SYSTEMTM is the metal heating element placed at the core of the TEREA tobacco stick. 

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An illustration showing induction heating.

Your style.
Your details.

Mix and match as you go with our widest range of accessories. Ever. 

Discover accessories

Split your purchase into equal monthly installments

Sounds good? Just select Tabby at checkout.