Stay up to date with IQOS

Steve Aoki and IQOS collaboration for our 10-Year celebration Because there’s a special glow inside each of us…Because we want to provide you with the best in a smoke-free world…Because we love to share great moments with you…

Discover the differences between vaping smell and heated tobacco smell, versus the smell emitted by cigarettes.

Many airlines across the world prohibit vaping, which, in some cases fall under the same set of rules as smoking cigarettes. For an adult smoker or vaper who travels - whether frequently or just once a year - it’s important to know where and when you can use your vape device.

For a smoke-free tobacco experience offering new depths of sensorial pleasure, in a range of devices featuring next-level technology, simplicity and choice, it's time to switch to IQOS ILUMA.

Learning about wattage can boost your vaping experience - whether you’re a vaper or an adult smoker who's looking to switch to an alternative. With this handy vape wattage guide we’ll help you find the best wattage to vape at.

If it's an adult smoker or vaper you're buying for, a good vape gift can seem hard to find. This handy guide is here to help.