Heated tobacco devices.

Real tobacco. Just heated. Discover IQOS.


Always ready.

Enjoy two consecutive uses without recharging. Our fastest charging holder to date. Elegance included.

Always ready.

Discover better

Switching to IQOS isn’t for just a single day. We’re here for you all the way.

Discover a better alternative

Because IQOS doesn’t burn tobacco, it emits 95% less harmful chemicals than cigarettes.*^

*”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

No fire. No ash.

No fire. No ash. No second-hand smoke.*

Important information: It does not necessarily equal 95% reduction in risk. *IQOS is not risk-free.

Most smokers who switch completely, quit cigarettes.

Most smokers who switch completely, quit cigarettes.

*Source: PMI Financials or estimates, Market Research, IQOS user panels 2019.

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Shine in colour

Embrace a new color combination with an array of IQOS accessories

Powerful. Intuitive.


Designed for a superlative heated tobacco experience. Try IQOS 3 DUO. 

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