What is IQOS ILUMA

IQOS ILUMA - next level forward

Switching to a smokeless alternative to cigarettes has never been easier with the revolutionary new IQOS ILUMA heated tobacco devices.

The new IQOS ILUMA range delivers real tobacco taste and satisfaction* with 95% less harmful chemicals compared to cigarettes**. Each IQOS ILUMA device is packed with next level technology to offer a seamless, effortless tobacco experience. Savour your tobacco moments without blade breakages, tobacco residue or cleaning with the revolutionary new IQOS ILUMA induction heating system to be used only with TEREA tobacco sticks.

IQOS ILUMA heated tobacco technology means no smoke, and a better, simpler tobacco experience for you. And with a range of IQOS ILUMA devices, featuring customisable options, you can find a clean, effortless and personalised tobacco experience that fits your preferences.

*Source: Studies conducted in Italy and Japan with a total of 714 IQOS users, November 2020 to March 2021.

**'95% less' represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See important information.

The tobacco heating SMARTCORE INDUCTION SYSTEM^TM - next level tobacco heating technology

Each device in the IQOS ILUMA series features the revolutionary new SMARTCORE INDUCTION SYSTEM^TM technology.

The all-new TEREA tobacco sticks -- designed ONLY for IQOS ILUMA -- use an innovative stainless steel element inside the TEREA to heat tobacco from within, without burning it.

This gives you an altogether better and more pleasurable experience, with no ash, no cleaning necessary. And - because there's no blade, unlike other IQOS heated tobacco devices -- there are no blade breakages to worry about.

TEREA SMARTCORE STICKS - next level tobacco pleasure

The new TEREA tobacco sticks -- made to be used only with IQOS ILUMA -- offer an expertly blended tobacco experience, with a fully sealed stick design for easy insertion and extraction.

A sealed stick means no tobacco residue and no need to clean your holder. Just remove and dispose the stick when you're done. You'll discover consistent taste from stick to stick, improved draw, generous vapour, and a wide choice of flavours for every palate, from rich tobacco blends to cooling sensations and aromatic flavours.

With TEREA you can rediscover your tobacco flavourites and explore exciting new blends, letting you unlock new levels of tobacco taste and enjoyment.

IQOS ILUMA^TM is designed to be used only with TEREA^TM sticks. Do not use
IQOS ILUMA^TM and TEREA^TM sticks with previous IQOS^TM generations, as this
may cause damage to your device.
Do not ingest or disassemble TEREA^TM sticks. This product contains a sharp
metal part which can cause serious injury if swallowed. Keep out of reach of children.
See important information.