What is IQOS

IQOS offers adult smokers something different to cigarettes. We’re distinctive by design, as our products do not burn tobacco. What we offer is better, satisfying alternatives to continued smoking with our range of smoke-free products. Important information: IQOS is not risk free.

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New IQOS ILUMA PRIME

Next level experience.

Our most refined and advanced device ever. Bladeless. Clean. Effortless.

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A jade green IQOS ILUMA PRIME holder and a matching device with a TEREA stick inserted.

IQOS ILUMA™ is designed to be used only with TEREA™ sticks. Do not use IQOS ILUMA™ and TEREA™ sticks with previous IQOS™ generations, as this may cause damage to your device. See important information.

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Find your perfect IQOS match.

A Jade Green IQOS ILUMA PRIME Holder and Pocket Charger.
New

IQOS ILUMA PRIME

Refined and advanced.

A Moss Green IQOS ILUMA.
New

IQOS ILUMA

Effortless and enjoyable.

An IQOS ILUMA ONE.
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IQOS ILUMA ONE

Pocket-sized and ideal on the go.

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More TEREA flavours to explore

TEREA Bronze TEREA Bronze TEREA Bronze

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TEREA Bronze

Mellow and aromatic tobacco blend married with cocoa and dry fruit aroma notes.

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TEREA Sienna TEREA Sienna TEREA Sienna

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TEREA Sienna

Rounded, toasted tobacco blend matched with woody nuances and subtle light tea aroma notes.

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TEREA Teak TEREA Teak TEREA Teak

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TEREA Teak

Balanced and toasted tobacco blend coupled with creamy and nutty aroma notes.

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TEREA Amber TEREA Amber TEREA Amber

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TEREA Amber

Rounded, toasted tobacco blend layered with lightly-scented woody and nutty aroma notes.

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TEREA Silver TEREA Silver TEREA Silver

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TEREA Silver

Balanced, toasted tobacco blend gently refined with light aroma notes of spicy herbs.

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Terea Turquoise Terea Turquoise Terea Turquoise

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TEREA Turquoise

Crisp menthol cooling coupled with a lightly toasted tobacco blend and enriched by subtle zesty aroma notes.

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TEREA Purple Wave TEREA Purple Wave TEREA Purple Wave

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TEREA Purple Wave

A tobacco blend infused with deep menthol cooling sensations and indulgent dark forest fruit aroma nuances.

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Free shipping

Premium quick delivery and easy returns.

One year warranty icon.

One year warranty

IQOS ILUMA Prime comes with a one-year warranty.

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Product support

Having issues? Our support team is here to help.

Your style.
Your details.

Mix and match as you go our widest range of accessories. Ever.

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Three IQOS ILUMA PRIME devices: jade green, gold khaki and bronze taupe.

IQOS news and blog.

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