DELIA: a new brand of heated tobacco sticks for IQOS ILUMA

IQOS ILUMA is our most advanced device, the next generation of tobacco heating gadgets. With innovative induction heating technology, and a design that has been repeatedly awarded the Red Dot Design Award.* So we believe that IQOS ILUMA users deserve the perfect experience and sticks with different flavors.

*Winner of the 2022 Red Dot Award Product Design, more details about the award red-dot.org/about-red-dot

That's why we are launching DELIA — a new brand of sticks for IQOS ILUMA, that offers the classic experience.

What is DELIA

DELIA is a new brand of sticks for the IQOS ILUMA tobacco heating system.

Want to know what DELIA is all about? These three points say it all:

Suitable for IQOS ILUMA. Not compatible with IQOS older models (which have a heating blade).

New classic choices.

They differ from TEREA in the recipe of the tobacco mixture, but otherwise they have a similar composition and structure.

DELIA sticks are made with high-quality tobacco that’s treated using a special method and lightly moistened with glycerin to bring out the flavor. Inside each stick—just like in TEREA—there’s a tiny metal plate that acts as a heating element.

When you turn on your IQOS ILUMA, it creates an electromagnetic field that heats up this plate. That heat then warms the tobacco from the inside, releasing a smooth, flavorful aerosol.

Because the heating element is built right into the stick, it touches more of the tobacco, giving you better heating and a richer taste from start to finish.

Just like TEREA, DELIA sticks are sealed on both ends with plug filters. This design keeps the tobacco from ever touching the device directly, so there’s no mess and no buildup. That means with DELIA, your IQOS ILUMA stays clean—no need to clean it, ever.

What DELIA variants are available?

There are 4 DELIA choices in Jordan:

DELIA Classic Gold

DELIA Classic Red

DELIA Classic Silver

DELIA Classic Purple