Discover Heated Tobacco
HEETS made for IQOS
IQOS heats tobacco instead of burning it,
making IQOS and HEETS deliver the tobacco experience without the smoke.
Rich and Warm
Mellow and aromatic tobacco blend married with cocoa and dry fruit aroma notes.
Intense and Earthy
Rounded, toasted tobacco blend matched with woody nuances and subtle light tea aroma notes.
Rounded and Velvety
Rounded and creamy tobacco experience. Balanced, toasted tobacco blend coupled with creamy and nutty aroma notes.
Balanced and Roasted
Rounded, toasted tobacco blend layered with lightly-scented woody and nutty aroma notes.
Rich and Satisfying
Rich and satisfying tobacco experience. Crisp refreshing menthol sensations colliding with indulgent dark forest fruit aromas.
Refined and Toasted
Balanced, toasted tobacco blend gently refined with light aroma notes of spicy herbs
Refreshing and Cooling
Crisp menthol cooling coupled with a lightly toasted tobacco blend and enriched by subtle zesty aroma notes.
Zesty and Fresh
A tobacco blend with crisp menthol cooling sensations coupled with citrus flavors and spicy herb aromas.
Tobacco in every HEETS stick is prepared using a processing method called ‘cast leaf process’ to optimize the tobacco for heating. The tobacco leaves are ground into powder and reconstituted into tobacco sheets. These sheets are crimped and made into a tobacco plug which, combined with all the other parts, creates a HEETS stick
From farmer to consumer.
The journey to offering you this experience has a lot of tiny steps. It begins with farmers who care deeply for their crop, from America to Mozambique, Italy to Indonesia - they know their soil, the weather, the seasons - they are up at dawn and with their crop all day long.
They are the beating heart of this industry – the toil and grit and determination needed to work the lands is not to be overlooked. The master blenders of Philip Morris International sample tobacco from around the world, selecting the best tobacco origins and qualities giving the attention and care to the tobacco aroma and taste profiles.
Years of experience.
It takes years of experience to master the art of blending which consists of knowing individual tobacco profiles by heart and the synergies that can be achieved when combined to create the experience that you prefer.