How heated tobacco devices work
Heated tobacco devices heat tobacco instead of burning it. The result? An tobacco experience with none of the fire, ash or smoke that cigarettes produce.
All heated tobacco devices contain a heating source. Some, but not all heated tobacco products are electronic and the exact temperature the tobacco is heated to varies from product to product. What’s important is that heated tobacco products do not reach the high temperatures where tobacco is burnt.
What is the difference in heat-not-burn devices?
Heated tobacco devices are also called heat-not-burn devices because of the fact that they heat tobacco instead of burning it. Essentially, the two terms - heated tobacco and heat-not-burn - are interchangeable.
At the heart of our IQOS heated tobacco devices are sophisticated electronics that heat specially designed tobacco sticks. Since IQOS heat-not-burn devices are battery-powered, they need to be charged regularly, just like you would charge a smartphone. Once the IQOS heated tobacco device is ready, a tobacco stick is inserted into the device. By pushing a button to begin the heating process, an IQOS legal age user can then inhale the vapor that is released.
Since the tobacco is heated and not burned, IQOS emits 95% less harmful chemicals compared to cigarettes.* Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
* ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See Important Information.
The best of IQOS technology
From thought to reality, each element of IQOS is carefully crafted.
IQOS HeatControl™ Technology is the heart of the product. Designed in Switzerland, it is responsible for heating tobacco, without burning it.
The ceramic blade inside IQOS, which has gold and platinum tracks, heats the tobacco inside the sticks.
Find out more about IQOS heated tobacco devices and the technology behind them here.
** Source: 3 month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).
